{"id":3230,"date":"2024-06-26T16:32:20","date_gmt":"2024-06-26T07:32:20","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=3230"},"modified":"2024-09-12T17:39:41","modified_gmt":"2024-09-12T08:39:41","slug":"onward-advanced-down-system","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/onward-advanced-down-system\/","title":{"rendered":"ONWARD ADVANCED DOWN SYSTEM"},"content":{"rendered":"\n<p>Hand oversaw the branding for Onward\u2019s proprietary groundbreaking \u201cAdvanced Down System.\u201d This total brand management included creative direction, CI and event planning, video production, and graphic art direction. We integrated the three elements of the ADS concept\u2014Tech, Talent, and Mixability\u2014into a design based on the sublime ratios of the golden triangle. The triangle elements were used in every aspect of the branding, from the logo to videos.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"2005\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/006_onward_ads.jpg\" alt=\"\" class=\"wp-image-2005\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"2006\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/007_onward_ads.jpg\" alt=\"\" class=\"wp-image-2006\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"1207\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/004_onward_ads.jpg\" alt=\"\" class=\"wp-image-1207\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"1208\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/005_onward_ads.jpg\" alt=\"\" class=\"wp-image-1208\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1216\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/013_onward_ads.jpg\" alt=\"\" class=\"wp-image-1216\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1217\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/014_onward_ads.jpg\" alt=\"\" class=\"wp-image-1217\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1209\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/006_onward_ads.jpg\" alt=\"\" class=\"wp-image-1209\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1215\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/012_onward_ads.jpg\" alt=\"\" class=\"wp-image-1215\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1218\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/015_onward_ads.jpg\" alt=\"\" class=\"wp-image-1218\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1210\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/007_onward_ads.jpg\" alt=\"\" class=\"wp-image-1210\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1212\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/009_onward_ads.jpg\" alt=\"\" class=\"wp-image-1212\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1211\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/008_onward_ads.jpg\" alt=\"\" class=\"wp-image-1211\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1213\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/010_onward_ads.jpg\" alt=\"\" class=\"wp-image-1213\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1214\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/011_onward_ads.jpg\" alt=\"\" class=\"wp-image-1214\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1219\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/016_onward_ads.jpg\" alt=\"\" class=\"wp-image-1219\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2828\" data-id=\"1205\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/002_onward_ads.jpg\" alt=\"\" class=\"wp-image-1205\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2828\" data-id=\"1206\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/10\/003_onward_ads.jpg\" alt=\"\" class=\"wp-image-1206\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ONWARD ADS branding<\/p>\n","protected":false},"featured_media":1204,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/?post_type=works&#038;p=1150"},"works_category":[8,10,7,15],"class_list":["post-3230","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","works_category-favotrite","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/3230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}