{"id":4285,"date":"2024-09-02T19:16:03","date_gmt":"2024-09-02T10:16:03","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4285"},"modified":"2024-09-09T16:33:43","modified_gmt":"2024-09-09T07:33:43","slug":"bodymainte","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/bodymainte\/","title":{"rendered":"OTSUKA PHARMACEUTICAL BODY MAINTE"},"content":{"rendered":"\n<p>We oversaw art direction for promotion of Otsuka Pharmaceutical\u2019s \u201cBODY MAINT\u00c9\u201d \u2014a conditioning drink that strengthens and protects the body. To emphasize green as the brand color, all graphic designs focused on the dual colors of spring green and black. Koki, a Europe-based model, was photographed in Brussels. Kazumi Kurigami was commissioned to shoot black-and -white, documentary-style photographs for outdoor ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/001_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1285\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1895\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/002_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1895\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1295\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/011_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1295\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1287\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/003_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1287\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1288\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/004_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1288\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1289\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/005_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1289\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1290\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/006_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1290\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1293\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/009_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1293\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1292\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/008_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1292\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1291\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/007_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1291\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1294\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/010_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1294\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1359\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/025_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1309\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/024_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1308\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"566\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/200917bmd_koki_27.jpg\" alt=\"\" class=\"wp-image-1904\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1307\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/023_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1307\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1306\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/022_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1306\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1305\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/021_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1305\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1304\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/020_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1304\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1303\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/019_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1303\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1302\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/018_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1302\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1301\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/017_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1301\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1300\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/016_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1300\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1299\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/015_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1299\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1298\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/014_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1298\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1297\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/013_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1297\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1296\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/012_bmd_drink_2018.jpg\" alt=\"\" class=\"wp-image-1296\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1355\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/bmd_lesson_01.jpg\" alt=\"\" class=\"wp-image-1429\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1355\" data-id=\"1430\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/bmd_lesson_02.jpg\" alt=\"\" class=\"wp-image-1430\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1355\" data-id=\"1431\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/bmd_lesson_03.jpg\" alt=\"\" class=\"wp-image-1431\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"1907\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/200917bmd_koki_28.jpg\" alt=\"\" class=\"wp-image-1907\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2829\" data-id=\"1467\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/190219_bmd_B1poster_upload_ol.jpg\" alt=\"\" class=\"wp-image-1467\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" data-id=\"1906\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/200917bmd_koki_30.jpg\" alt=\"\" class=\"wp-image-1906\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"666\" data-id=\"1468\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/190221_bmd_store_topboard_upload.jpg\" alt=\"\" class=\"wp-image-1468\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"667\" data-id=\"1908\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/200917bmd_koki_31.jpg\" alt=\"\" class=\"wp-image-1908\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BODYMAINTE DRINK advertising<\/p>\n","protected":false},"featured_media":3861,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/?post_type=works&#038;p=1891"},"works_category":[8,7],"class_list":["post-4285","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-favotrite","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/3861"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4285"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}