{"id":4316,"date":"2024-09-03T15:19:21","date_gmt":"2024-09-03T06:19:21","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4316"},"modified":"2024-09-03T15:19:21","modified_gmt":"2024-09-03T06:19:21","slug":"mars-lumograph","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/mars-lumograph\/","title":{"rendered":"STAEDTLER MARS LUMOGRAPH"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In an era of IT advancement where there is an ever-decreasing use of pencils for communication and expression, our brief was to create corporate brand advertising featuring the Mars Lumograph, a product that goes back to Staedtler&#8217;s very origins.Idea<\/p>\n\n\n\n<p>We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life. The whole process until the drawings were completed was photographed using still shots and these were produced and published in the form of graphics, television commercials and a book.Result<\/p>\n\n\n\n<p>The release of the ads created tremendous interest and promotional books also sold out. They also received a large number of hits on the company homepage and YouTube. We achieved significant results with a small budget and were also able to contribute to Staedtler brand recognition.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"13\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/\u4eba\u7269\u9023\u7d9aB0__120518.jpg\" alt=\"\" class=\"wp-image-13\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"12\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/131125_staedtler_old-man.jpg\" alt=\"\" class=\"wp-image-12\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"15\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/\u82b1\u9023\u7d9aB0__120518.jpg\" alt=\"\" class=\"wp-image-15\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1415\" data-id=\"14\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/131125_staedtler_flower.jpg\" alt=\"\" class=\"wp-image-14\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"943\" data-id=\"16\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/03_web.jpg\" alt=\"\" class=\"wp-image-16\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"943\" data-id=\"17\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/04_web.jpg\" alt=\"\" class=\"wp-image-17\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"943\" data-id=\"18\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/05_web.jpg\" alt=\"\" class=\"wp-image-18\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"943\" data-id=\"19\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/06_web.jpg\" alt=\"\" class=\"wp-image-19\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"945\" data-id=\"20\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/07_web.jpg\" alt=\"\" class=\"wp-image-20\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"943\" data-id=\"21\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/08_web.jpg\" alt=\"\" class=\"wp-image-21\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1332\" data-id=\"22\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/\u74b0\u5883\u7a7a\u959301.jpg\" alt=\"\" class=\"wp-image-22\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"28\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4871_\u89e3\u50cf\u5ea6\u64ec\u4f3c\u4e0a\u3052.jpg\" alt=\"\" class=\"wp-image-28\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"23\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4872.jpg\" alt=\"\" class=\"wp-image-23\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"24\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4909.jpg\" alt=\"\" class=\"wp-image-24\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"25\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4912.jpg\" alt=\"\" class=\"wp-image-25\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1331\" data-id=\"27\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4929.jpg\" alt=\"\" class=\"wp-image-27\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"26\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/MG_4926.jpg\" alt=\"\" class=\"wp-image-26\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"oldman 30 1280x720\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CnCT6Ko3_7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"flower30 1280x720\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OCOmMJIE_cA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Ulutimate Pencil\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7SimTJSXd_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STAEDTLER making02\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YtxQY_50DkY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>STAEDTLER corporate advertising<\/p>\n","protected":false},"featured_media":3711,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/works\/?post_type=works&#038;p=33"},"works_category":[8,7,15],"class_list":["post-4316","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-favotrite","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/3711"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4316"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}