{"id":4373,"date":"2024-09-04T15:50:26","date_gmt":"2024-09-04T06:50:26","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4373"},"modified":"2025-04-02T18:50:54","modified_gmt":"2025-04-02T09:50:54","slug":"koji-lemon-sour","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/koji-lemon-sour\/","title":{"rendered":"KIRIN KOJI LEMON SOUR"},"content":{"rendered":"\n<p>We were entrusted with everything from art direction of key visuals to video production for Koji Lemon Sour, a chu-hi beverage which derives its delicious taste from lemons steeped in malt. The navy blue of traditional Japanese shop curtains was used as the primary color, with a jar of lemons soaking in malt as a focal point conveying irresistible flavor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/03_koji_B1.jpg\" alt=\"\" class=\"wp-image-2121\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1146\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/02_HY_-KOJI-_store-tool_2.jpg\" alt=\"\" class=\"wp-image-2120\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1906\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/05_LS_web.jpg\" alt=\"\" class=\"wp-image-2227\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1999\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/06_210623_LS_web.jpg\" alt=\"\" class=\"wp-image-2291\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1197\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/02_HY_-KOJI-_store-tool_1.jpg\" alt=\"\" class=\"wp-image-2119\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KOJI LEMON SOUR_01\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9iiOyI6xlDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KOJI LEMON SOUR 02\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qUQFc8_aAPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KOJI LEMON SOUR_TVCM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/92Dq86HsKjE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>KIRIN KOJI LEMON SOUR advertising<\/p>\n","protected":false},"featured_media":2035,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=1979"},"works_category":[8,15],"class_list":["post-4373","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4373"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}