{"id":4394,"date":"2024-09-04T18:03:45","date_gmt":"2024-09-04T09:03:45","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4394"},"modified":"2025-04-02T20:10:45","modified_gmt":"2025-04-02T11:10:45","slug":"kirin-hakko-lemon-sour","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hakko-lemon-sour\/","title":{"rendered":"KIRIN HAKKO LEMON SOUR"},"content":{"rendered":"\n<p>Hand provided art direction for Hakko Lemon Sour, an alcoholic beverage meticulously crafted from fermented lemons. We directed numerous projects, including key visuals, storefront design, and videos conveying the cocktail\u2019s delicious flavor. The brand launch featured an overall gradation from yellow to orange to heighten in-store product visibility, suggesting deep fermentation while creating a natural atmosphere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4168\" height=\"2421\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/210624_HX_web-01.jpg\" alt=\"\" class=\"wp-image-2302\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1095\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/220412_HX_oct_store_upload_1.jpg\" alt=\"\" class=\"wp-image-2538\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1120\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/220413_HX_mar_store_upload_1.jpg\" alt=\"\" class=\"wp-image-2540\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8298\" height=\"4314\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/230227_HX_web-01.jpg\" alt=\"\" class=\"wp-image-2734\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1491\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/210624_HX_web-02.jpg\" alt=\"\" class=\"wp-image-2303\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1630\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2021\/06\/03_210623_HX_tool.jpg\" alt=\"\" class=\"wp-image-2285\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4168\" height=\"3230\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/210624_HX_web-03.jpg\" alt=\"\" class=\"wp-image-2304\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1313\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/220412_HX_oct_store_upload_2.jpg\" alt=\"\" class=\"wp-image-2539\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1673\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/220418_HX_mar_store_upload_2.jpg\" alt=\"\" class=\"wp-image-2669\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1073\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/220418_HX_mar_store_upload_3.jpg\" alt=\"\" class=\"wp-image-2670\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8335\" height=\"6333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/230227_HX_web_\u30a2\u30fc\u30c8\u30db\u3099\u30fc\u30c8\u3099-1-\u306e\u30b3\u30d2\u309a\u30fc-4.jpg\" alt=\"\" class=\"wp-image-2733\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u304a\u3044\u3057\u3055\u52d5\u753b 15A 0211\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WKFuKQG8eag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"teaser A\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wvBFdoMJYc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"210922 HX EDIT web\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FYx3yFcigto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"210622 informercial 30sec  every inpack\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uihpL354EXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>KIRIN HAKKO LEMON SOUR advertising<\/p>\n","protected":false},"featured_media":2284,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=2287"},"works_category":[8,15],"class_list":["post-4394","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/2284"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4394"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}