{"id":4441,"date":"2024-09-09T15:00:07","date_gmt":"2024-09-09T06:00:07","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4441"},"modified":"2025-04-02T18:35:12","modified_gmt":"2025-04-02T09:35:12","slug":"body-mainte-jelly","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/body-mainte-jelly\/","title":{"rendered":"BODYMAINTE"},"content":{"rendered":"\n<p>We oversaw art direction for promotion of Otsuka Pharmaceutical\u2019s \u201cBODY MAINT\u00c9\u201d \u2014a conditioning drink that strengthens and protects the body. To emphasize green as the brand color, all graphic designs focused on the dual colors of spring green and black.  Hio Miyazawa took over the project from the third year, promoting powerful messaging that reflected a shift in the marketing target towards businessmen.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" data-id=\"1636\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/nakaduri_c_03.jpg\" alt=\"\" class=\"wp-image-1636\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" data-id=\"1635\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/nakaduri_b_02.jpg\" alt=\"\" class=\"wp-image-1635\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" data-id=\"1634\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/nakaduri_a_01.jpg\" alt=\"\" class=\"wp-image-1634\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"999\" data-id=\"1709\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200512_bmd_seishun-board.jpg\" alt=\"\" class=\"wp-image-1709\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"650\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/02_180124_bodymainte_shopPOP_ol-02.jpg\" alt=\"\" class=\"wp-image-650\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2824\" data-id=\"1179\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/180627_bodymainte_magazin_257182_ol-01.jpg\" alt=\"\" class=\"wp-image-1179\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2696\" data-id=\"1086\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/01_bodymainte_np15d-1.jpg\" alt=\"\" class=\"wp-image-1086\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2094\" data-id=\"1910\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200917bmd_hio_04.jpg\" alt=\"\" class=\"wp-image-1910\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2094\" data-id=\"1914\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200917bmd_hio_03.jpg\" alt=\"\" class=\"wp-image-1914\"\/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200917bmd_hio_01.jpg\" alt=\"\" class=\"wp-image-1909\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2094\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200917bmd_hio_02.jpg\" alt=\"\" class=\"wp-image-1911\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200703_bmd_shinjuku_select_1.jpg\" alt=\"\" class=\"wp-image-1710\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200703_bmd_shinjuku_select_2.jpg\" alt=\"\" class=\"wp-image-1711\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200703_bmd_shinjuku_select_3.jpg\" alt=\"\" class=\"wp-image-1712\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/08\/200703_bmd_shinjuku_select_4.jpg\" alt=\"\" class=\"wp-image-1713\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BODYMAINTE DRINK &#038; JELLY advertising<\/p>\n","protected":false},"featured_media":1637,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/?post_type=works&#038;p=1177"},"works_category":[8],"class_list":["post-4441","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/1637"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4441"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}