{"id":4496,"date":"2024-09-11T20:21:07","date_gmt":"2024-09-11T11:21:07","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4496"},"modified":"2024-09-11T20:21:07","modified_gmt":"2024-09-11T11:21:07","slug":"olfa-power-of-x","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/olfa-power-of-x\/","title":{"rendered":"OLFA POWER OF X"},"content":{"rendered":"\n<p>Hand provided branding direction and global development for the evolutionary X-series released by Olfa, the cutting tool manufacturer. The campaign emphasized the \u201cPower of X\u201d messaging, reinforced by the strength of its dual colors of yellow and black.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"862\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/002_2018_olfa_ad_horizontal_08.jpg\" alt=\"\" class=\"wp-image-862\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1413\" data-id=\"863\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/003_2018_olfa_ad_horizontal_09.jpg\" alt=\"\" class=\"wp-image-863\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1149\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/IMG_0742.jpg\" alt=\"\" class=\"wp-image-1149\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1494\" data-id=\"1378\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/016_IMG_1025.jpg\" alt=\"\" class=\"wp-image-1378\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1494\" data-id=\"1379\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/017_IMG_1023.jpg\" alt=\"\" class=\"wp-image-1379\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"730\" data-id=\"1381\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/019_IMG_1021.jpg\" alt=\"\" class=\"wp-image-1381\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1494\" data-id=\"1380\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/018_IMG_1024.jpg\" alt=\"\" class=\"wp-image-1380\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" data-id=\"1377\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/015_IMG_1022.jpg\" alt=\"\" class=\"wp-image-1377\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"864\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/004_2018_olfa_ad_horizontal_07.jpg\" alt=\"\" class=\"wp-image-864\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"865\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/005_2018_olfa_ad_horizontal_02.jpg\" alt=\"\" class=\"wp-image-865\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"867\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/007_2018_olfa_ad_horizontal_04.jpg\" alt=\"\" class=\"wp-image-867\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"866\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/006_2018_olfa_ad_horizontal_03.jpg\" alt=\"\" class=\"wp-image-866\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"868\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/008_2018_olfa_ad_horizontal_05.jpg\" alt=\"\" class=\"wp-image-868\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1414\" data-id=\"869\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/009_2018_olfa_ad_horizontal_06.jpg\" alt=\"\" class=\"wp-image-869\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" data-id=\"870\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/010_2018_olfa_ad_vertical_01.jpg\" alt=\"\" class=\"wp-image-870\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" data-id=\"871\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/011_2018_olfa_ad_vertical_02.jpg\" alt=\"\" class=\"wp-image-871\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2829\" data-id=\"872\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/012_2018_olfa_ad_vertical_03.jpg\" alt=\"\" class=\"wp-image-872\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2830\" data-id=\"873\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/013_2018_olfa_ad_vertical_04.jpg\" alt=\"\" class=\"wp-image-873\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2829\" data-id=\"874\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/014_2018_olfa_ad_vertical_05.jpg\" alt=\"\" class=\"wp-image-874\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>OLFA corporate advertising<\/p>\n","protected":false},"featured_media":861,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/?post_type=works&#038;p=860"},"works_category":[8,7],"class_list":["post-4496","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-favotrite","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}