{"id":4539,"date":"2024-09-13T20:08:26","date_gmt":"2024-09-13T11:08:26","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4539"},"modified":"2025-04-02T20:21:51","modified_gmt":"2025-04-02T11:21:51","slug":"kirin-hyouketsu-2020-renewal","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyouketsu-2020-renewal\/","title":{"rendered":"KIRIN HYOKETSU RENEWAL"},"content":{"rendered":"\n<p>Handling art direction for Kirin Hyoketsu, a sparkling fruit-flavored alcoholic beverage, involved all designs\u2014from key visuals to storefront marketing tools. We also oversaw planning for the TV commercial featuring celebrities Ryoma Takeuchi and Mizuki Yamamoto. For social media posts, we planned and produced delicious videos full of sizzle and animation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1457\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/10\/2020_HY_renewal_03.jpg\" alt=\"\" class=\"wp-image-1953\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/07_201027_HY_-renewal-_store-tool-05.jpg\" alt=\"\" class=\"wp-image-2185\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1278\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/03_201027_HY_-renewal-_store-tool-01.jpg\" alt=\"\" class=\"wp-image-2181\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1278\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/04_201027_HY_-renewal-_store-tool-02.jpg\" alt=\"\" class=\"wp-image-2182\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1279\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/06_201027_HY_-renewal-_store-tool-04-2.jpg\" alt=\"\" class=\"wp-image-2191\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"929\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/05_201027_HY_-renewal-_store-tool-03.jpg\" alt=\"\" class=\"wp-image-2183\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"740\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/06_201027_HY_-renewal-_store-tool-04-1.jpg\" alt=\"\" class=\"wp-image-2190\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1558\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/09_201027_HY_-renewal-_store-tool-06.jpg\" alt=\"\" class=\"wp-image-2187\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 renewal CM \u7af9\u5185\u6dbc\u771f\u7bc7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uHfWBzjtVDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 renewal CM \u5c71\u672c\u7f8e\u6708\u7bc7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cd93tuHvAik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 renewal bumper \u30b7\u30ba\u30eb\u7bc7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jp2JcBy_6CM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 renewal bumper \u7af9\u5185\u6dbc\u771f\u7bc7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u9A-n5ViWR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 renewal bumper \u5c71\u672c\u7f8e\u6708\u7bc7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SyRbw6Kcv-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>KIRIN HYOKETSU renewal advertising<\/p>\n","protected":false},"featured_media":1955,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=1952"},"works_category":[8,15],"class_list":["post-4539","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4539"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}