{"id":4623,"date":"2024-10-09T17:28:48","date_gmt":"2024-10-09T08:28:48","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4623"},"modified":"2025-04-02T18:55:58","modified_gmt":"2025-04-02T09:55:58","slug":"ines","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/ines\/","title":{"rendered":"KAO ines"},"content":{"rendered":"\n<p>Hand supervised branding for KAO ines, new KAO luxury scalp care series, handling everything from creative direction to commercial video production. We steered clear of the existing tone and manner commonly used for KAO toiletry products, instead generating an integrated luxury and functional worldview more in line with cosmetics, designing the website, catalog, and in-store tools. KAO ines won first place in the hair care division in the 2020 Best Cosmetics awards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2020\/09\/ines_07.jpg\" alt=\"\" class=\"wp-image-1748\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/\u30a2\u30fc\u30c8\u30dc\u30fc\u30c9-10.jpg\" alt=\"\" class=\"wp-image-1756\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/ines_12.jpg\" alt=\"\" class=\"wp-image-1820\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/ines_13.jpg\" alt=\"\" class=\"wp-image-1821\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/ines_14.jpg\" alt=\"\" class=\"wp-image-1822\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/ines_16.jpg\" alt=\"\" class=\"wp-image-1824\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1422\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/11\/ines_15.jpg\" alt=\"\" class=\"wp-image-1823\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"01Gs 15s 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U8-JAeOKlmk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"02Ts 15s 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y84U__BHOAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03Hg 15s 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ll5967awwdE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"04Ba 15s 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4NuK8zdmuWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"arau 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OpLEPKnJ5oo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"hogusu 0110\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i8bBuYx6Feo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>KAO ines advertising<\/p>\n","protected":false},"featured_media":3862,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"http:\/\/handdesign.jp\/?post_type=works&#038;p=1741"},"works_category":[8,15],"class_list":["post-4623","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/3862"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4623"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}