{"id":4690,"date":"2024-10-16T17:08:09","date_gmt":"2024-10-16T08:08:09","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4690"},"modified":"2024-10-16T17:21:48","modified_gmt":"2024-10-16T08:21:48","slug":"hyoketsu-sugar-free","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/hyoketsu-sugar-free\/","title":{"rendered":"KIRIN HYOKETSU SUGAR-FREE"},"content":{"rendered":"\n<p>Hand oversaw art direction from day one of Kirin Hyoketsu\u2019s sugar-free version. We cast Issei Takahashi in the campaign, emphasizing the clear and refreshing sensation of this alcoholic beverage. We also directed the first Hyoketsu Muto television commercial. To boost consumption in eateries and bars, we created key visuals to promote the Hyoketsu experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1966\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/HY_-mutou-_store-tool-02-1.jpg\" alt=\"\" class=\"wp-image-2117\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"856\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/HY_-mutou-_store-tool-03.jpg\" alt=\"\" class=\"wp-image-2115\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1237\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/01_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2701\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/02_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2703\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/03_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2696\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1074\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/05_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2698\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"775\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/04_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2702\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1338\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/06_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2699\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"707\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/07_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2705\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2652\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/08_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2706\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2353\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/09_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2697\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"759\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/11_220426_HYMT_web_upload.jpg\" alt=\"\" class=\"wp-image-2704\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"706\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_01.jpg\" alt=\"\" class=\"wp-image-2855\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"940\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_02.jpg\" alt=\"\" class=\"wp-image-2856\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"550\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_03.jpg\" alt=\"\" class=\"wp-image-2857\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"690\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_04.jpg\" alt=\"\" class=\"wp-image-2858\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1413\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_05.jpg\" alt=\"\" class=\"wp-image-2859\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"950\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_06.jpg\" alt=\"\" class=\"wp-image-2860\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1124\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_07.jpg\" alt=\"\" class=\"wp-image-2861\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1520\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/12\/230727_HYMT_2022_web_upload_08.jpg\" alt=\"\" class=\"wp-image-2862\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 SUGAR-FREE CM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TbtQnx2AzoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KIRIN HYOKETSU 2020 SUGAR-FREE  bumper\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e4WWKZQuJgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>HYOKESTU sugar-free advertising<\/p>\n","protected":false},"featured_media":1968,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=1967"},"works_category":[8,15],"class_list":["post-4690","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/1968"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4690"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}