{"id":4692,"date":"2024-10-16T17:21:37","date_gmt":"2024-10-16T08:21:37","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4692"},"modified":"2025-04-02T18:54:31","modified_gmt":"2025-04-02T09:54:31","slug":"ines-2","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/ines-2\/","title":{"rendered":"KAO ines"},"content":{"rendered":"\n<p>Hand supervised branding for KAO ines, new KAO luxury scalp care series, handling everything from creative direction to commercial video production. We steered clear of the existing tone and manner commonly used for KAO toiletry products, instead generating an integrated luxury and functional worldview more in line with cosmetics, designing the website, catalog, and in-store tools. KAO ines won first place in the hair care division in the 2020 Best Cosmetics awards.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1373\" data-id=\"2223\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2021\/01\/210120_ines_kv_02.jpg\" alt=\"\" class=\"wp-image-2223\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1373\" data-id=\"2224\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2021\/01\/210120_ines_kv_03.jpg\" alt=\"\" class=\"wp-image-2224\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1373\" data-id=\"2225\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2021\/01\/210120_ines_kv_04.jpg\" alt=\"\" class=\"wp-image-2225\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ines 50sec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vyLgGeGSNGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ines 15sec. GENTLE SCURB CLEANSE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qccTyY9xHN4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ines 15sec. HERBAL GEL CLEANSE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nkBTqr5Axik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ines 15sec. BOTANICAL AROMA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uj_IYjEMnps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ines 15sec. THALASSO SPA CREAM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zAel5evXpxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>KAO ines advertising<\/p>\n","protected":false},"featured_media":2222,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=2221"},"works_category":[8,15],"class_list":["post-4692","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-movie","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/2222"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4692"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}