{"id":4826,"date":"2024-10-18T15:41:55","date_gmt":"2024-10-18T06:41:55","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=4826"},"modified":"2024-10-18T15:44:26","modified_gmt":"2024-10-18T06:44:26","slug":"egao-kurozu-package","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/egao-kurozu-package\/","title":{"rendered":"EGAO KUROZU PACKAGE"},"content":{"rendered":"\n<p>Hand was entrusted with the rebranding of EGAO, Japan\u2019s bestselling black vinegar series. We rejuvenated the brand with a symbolic design, using color and illustration to reflect the unique product name (meaning \u201csmile\u201d) and each ingredient to target a wider range of age groups, from the elderly to the young, while elevating attention on the e-commerce site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/230629_egao_web_upload-13.jpg\" alt=\"\" class=\"wp-image-2831\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2018\/05\/230629_egao_web_upload-14.jpg\" alt=\"\" class=\"wp-image-2832\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2820\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2023\/07\/230629_egao_web_upload_03.jpg\" alt=\"\" class=\"wp-image-2828\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>EGAO kurozu package advertising<\/p>\n","protected":false},"featured_media":2830,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&#038;p=2829"},"works_category":[8],"class_list":["post-4826","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/4826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/2830"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}