{"id":5339,"date":"2025-08-06T19:34:22","date_gmt":"2025-08-06T10:34:22","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5339"},"modified":"2025-08-06T19:34:23","modified_gmt":"2025-08-06T10:34:23","slug":"kirin-honkirin-renewal-2025","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-honkirin-renewal-2025\/","title":{"rendered":"KIRIN HONKIRIN RENEWAL 2025"},"content":{"rendered":"\n<p>With the renewal of &#8220;Hon-Kirin,&#8221; I was in charge of all aspects of graphic design. Posters were displayed not only in Shinagawa but also in Shinjuku Station, inside train cars, and at various stations. Beyond Tokyo, the campaign spread to Nagoya, Osaka, and even Kyushu, turning all of Japan red.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"3280\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web_02.jpg\" alt=\"\" class=\"wp-image-5338\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2942\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-04.jpg\" alt=\"\" class=\"wp-image-5302\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-05.jpg\" alt=\"\" class=\"wp-image-5303\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-06.jpg\" alt=\"\" class=\"wp-image-5304\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" data-id=\"5316\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-07-2.jpg\" alt=\"\" class=\"wp-image-5316\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-08-2.jpg\" alt=\"\" class=\"wp-image-5317\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-09-3.jpg\" alt=\"\" class=\"wp-image-5325\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-10.jpg\" alt=\"\" class=\"wp-image-5326\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-11.jpg\" alt=\"\" class=\"wp-image-5327\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1329\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-12.jpg\" alt=\"\" class=\"wp-image-5328\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-13.jpg\" alt=\"\" class=\"wp-image-5329\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1947\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web.jpg\" alt=\"\" class=\"wp-image-5330\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"5764\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-1.jpg\" alt=\"\" class=\"wp-image-5331\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2479\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web2.jpg\" alt=\"\" class=\"wp-image-5332\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2083\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-16.jpg\" alt=\"\" class=\"wp-image-5333\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2417\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-17-1.jpg\" alt=\"\" class=\"wp-image-5336\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2781\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/08\/250806_KH_OOH_web-18-1.jpg\" alt=\"\" class=\"wp-image-5337\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the renewal of &#8220;Hon-Kirin,&#8221; I was in charge of all aspects of graphic design. Posters were di [&hellip;]<\/p>\n","protected":false},"featured_media":5299,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5298"},"works_category":[8],"class_list":["post-5339","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5299"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5339"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}