{"id":5368,"date":"2025-09-25T11:52:35","date_gmt":"2025-09-25T02:52:35","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5368"},"modified":"2026-01-19T12:27:42","modified_gmt":"2026-01-19T03:27:42","slug":"kirin-hyoketsu-sugar-free-2025","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-sugar-free-2025\/","title":{"rendered":"KIRIN HYOKETSU SUGAR-FREE 2025"},"content":{"rendered":"\n<p>I created the campaign graphic for Hyoketsu Muto in June.As Kirin\u2019s No.1 chuhai, Hyoketsu Muto\u2019s sense of authenticity is expressed through the bold presence of the can and a clear, sugar-free worldview.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e97\u982d\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2258\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250925_HYMT_webup.jpg\" alt=\"\" class=\"wp-image-5362\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Limited-edition Product Visuals<\/h2>\n\n\n\n<p>Designed in-store visuals for the brand\u2019s limited-edition products.<br>Each piece symbolically depicted the unique worldview of the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250703_HYMY_store_A1half_upload.jpg\" alt=\"\" class=\"wp-image-5366\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250909_HYMZ_store_A1half_uplaod_ol.jpg\" alt=\"\" class=\"wp-image-5463\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/251117_HYMD_store_A1half_upload_ol-1.jpg\" alt=\"\" class=\"wp-image-5541\"\/><\/figure>\n\n\n\n<p>Creative Director : Shintaro Suzuki<br>Art Director : Hideto Yagi<br>Designer : Risa Yoshida<br>Photographer : Kenichi Higuchi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I created the campaign graphic for Hyoketsu Muto in June.As Kirin\u2019s No.1 chuhai, Hyoketsu Muto\u2019s sense of auth [&hellip;]<\/p>\n","protected":false},"featured_media":5361,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5360"},"works_category":[8],"class_list":["post-5368","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5361"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5368"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}