{"id":5389,"date":"2025-10-24T13:52:57","date_gmt":"2025-10-24T04:52:57","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5389"},"modified":"2026-01-19T12:22:50","modified_gmt":"2026-01-19T03:22:50","slug":"kirin-hyoketsu-renewal%e3%80%802025","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-renewal%e3%80%802025\/","title":{"rendered":"KIRIN HYOKETSU RENEWAL 2025"},"content":{"rendered":"\n<p>Created a campaign graphic for Hyoketsu in July.<br>It expressed a refreshing, liberating world of Hyoketsu\u2014clear, free, and uplifting\u2014basking in light.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OOH<\/h2>\n\n\n\n<p>Rolled out multiple OOH placements, mainly in Shibuya.<br>The visuals, embodying Hyoketsu\u2019s signature (refreshing) and pleasant atmosphere, brightened up the hot summer city streets.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1475\" data-id=\"5350\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-02.jpg\" alt=\"\" class=\"wp-image-5350\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1473\" data-id=\"5351\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-03.jpg\" alt=\"\" class=\"wp-image-5351\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" data-id=\"5352\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-04.jpg\" alt=\"\" class=\"wp-image-5352\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1473\" data-id=\"5353\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-05.jpg\" alt=\"\" class=\"wp-image-5353\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5371\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_01.jpg\" alt=\"\" class=\"wp-image-5371\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5376\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_02.jpg\" alt=\"\" class=\"wp-image-5376\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4165\" height=\"2708\" data-id=\"5377\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_03.jpg\" alt=\"\" class=\"wp-image-5377\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5375\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_04.jpg\" alt=\"\" class=\"wp-image-5375\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5378\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_06.jpg\" alt=\"\" class=\"wp-image-5378\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4162\" height=\"2500\" data-id=\"5373\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_07.jpg\" alt=\"\" class=\"wp-image-5373\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2500\" data-id=\"5374\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_keisyutsu_09.jpg\" alt=\"\" class=\"wp-image-5374\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ice Magic \u2013 Event Visuals<\/h2>\n\n\n\n<p>At MEDIA DEPARTMENT TOKYO in Shibuya\u2014where the OOH campaign came to life\u2014we hosted an immersive \u201cIce Magic\u201d event, offering visitors an unexpected and playful Hyoketsu texture experience.<br>I led the visual direction for the event, from the key visual to the full visual expression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2362\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_ivent_01.jpg\" alt=\"\" class=\"wp-image-5384\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1894\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250807_HY_CCC_OOH_web_ivent_02-2.jpg\" alt=\"\" class=\"wp-image-5392\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5385\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_ivent_05.jpg\" alt=\"\" class=\"wp-image-5385\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5386\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_ivent_06.jpg\" alt=\"\" class=\"wp-image-5386\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5387\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_ivent_07.jpg\" alt=\"\" class=\"wp-image-5387\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2708\" data-id=\"5388\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_ivent_08.jpg\" alt=\"\" class=\"wp-image-5388\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In-store Tools<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" data-id=\"5354\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-39.jpg\" alt=\"\" class=\"wp-image-5354\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1771\" data-id=\"5355\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-40.jpg\" alt=\"\" class=\"wp-image-5355\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Limited-edition Product Visuals<\/h2>\n\n\n\n<p>Crafted in-store visuals for the brand\u2019s limited-edition releases \u2014 each one capturing its own distinct universe in a bold, iconic way.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" data-id=\"5356\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250807_HY_CCC_OOH_web_layput-41.jpg\" alt=\"\" class=\"wp-image-5356\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250903_HY_web_up.jpg\" alt=\"\" class=\"wp-image-5359\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250909_HYMC_store_A1-half_re-upload2_ol.jpg\" alt=\"\" class=\"wp-image-5395\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/09\/250909_HYMC_store_A1-half_re-upload2_ol_2.jpg\" alt=\"\" class=\"wp-image-5396\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1471\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/251015_HY_dec_store_A1half_re-upload.jpg\" alt=\"\" class=\"wp-image-5539\"\/><\/figure>\n\n\n\n<p>Creative Director : Shintaro Suzuki<br>Art Director : Hideto Yagi<br>Designer : Kotone Higuchi<br>Photographer : Yoshihito Sasaguchi \/ Hikaru Kobayashi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created a campaign graphic for Hyoketsu in July.It expressed a refreshing, liberating world of Hyoketsu\u2014clear, [&hellip;]<\/p>\n","protected":false},"featured_media":5349,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5348"},"works_category":[8],"class_list":["post-5389","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5349"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5389"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}