{"id":5523,"date":"2025-12-08T15:41:10","date_gmt":"2025-12-08T06:41:10","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5523"},"modified":"2025-12-08T15:41:11","modified_gmt":"2025-12-08T06:41:11","slug":"chacott-balance","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/chacott-balance\/","title":{"rendered":"CHACOTT BALANCE"},"content":{"rendered":"\n<p>Hand Inc. was in charge of the 2025 AW visuals for Chacott BALANCE, the sportswear brand by Chacott.<br>With \u201cBEAUTY IN MOTION\u201d as the main theme, the visuals express feminine beauty within strength through dynamic, fluid poses and colorful flowing fabrics.<br>Additionally, Hand Inc. designed pictograms used in stores to indicate product categories and levels of support.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3241\" height=\"1441\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/f4f890b53bb2ee94a025fd722292a5b6.jpg\" alt=\"\" class=\"wp-image-5515\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3241\" height=\"1441\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/ed4433ecd2a197a3af59ae901bf4e3dc.jpg\" alt=\"\" class=\"wp-image-5516\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8049\" height=\"5760\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/250827-Chacott_4-cut25_0666.jpg\" alt=\"\" class=\"wp-image-5517\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8400\" height=\"5600\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250711-Chacott_1-cut04_1875.jpg\" alt=\"\" class=\"wp-image-5412\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8640\" height=\"5760\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut10_2074.jpg\" alt=\"\" class=\"wp-image-5413\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8402\" height=\"5601\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut13_3728.jpg\" alt=\"\" class=\"wp-image-5414\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8400\" height=\"5600\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut14_3790.jpg\" alt=\"\" class=\"wp-image-5415\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped height-100percent wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8400\" height=\"5600\" data-id=\"5416\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250818-Chacott_2-cut06_2646-2.jpg\" alt=\"\" class=\"wp-image-5416\"\/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5600\" height=\"8400\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/250827-Chacott_4-cut26_3120.jpg\" alt=\"\" class=\"wp-image-5518\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250711-Chacott_1-cut03_1713.jpg\" alt=\"\" class=\"wp-image-5417\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut01_1397.jpg\" alt=\"\" class=\"wp-image-5418\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut02_1563.jpg\" alt=\"\" class=\"wp-image-5419\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut07_2115.jpg\" alt=\"\" class=\"wp-image-5420\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut08_1689.jpg\" alt=\"\" class=\"wp-image-5421\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut09_1778.jpg\" alt=\"\" class=\"wp-image-5422\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut11_3823.jpg\" alt=\"\" class=\"wp-image-5423\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5600\" height=\"8400\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut12_2275.jpg\" alt=\"\" class=\"wp-image-5424\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5624\" height=\"8436\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250728-Chacott_2-cut19_4074.jpg\" alt=\"\" class=\"wp-image-5425\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5600\" height=\"8400\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut16_2400.jpg\" alt=\"\" class=\"wp-image-5426\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut17_2840.jpg\" alt=\"\" class=\"wp-image-5427\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut18_3898.jpg\" alt=\"\" class=\"wp-image-5428\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut20_2876.jpg\" alt=\"\" class=\"wp-image-5429\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut21_3529.jpg\" alt=\"\" class=\"wp-image-5430\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut22_2758.jpg\" alt=\"\" class=\"wp-image-5431\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut23_3022.jpg\" alt=\"\" class=\"wp-image-5432\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250805-Chacott_3-cut24_4035.jpg\" alt=\"\" class=\"wp-image-5433\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"8640\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250818-Chacott_2-cut05_1509-2.jpg\" alt=\"\" class=\"wp-image-5434\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/250827-Chacott_4-cut27_3574.jpg\" alt=\"\" class=\"wp-image-5519\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/250827-Chacott_4-cut28_4112.jpg\" alt=\"\" class=\"wp-image-5520\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5601\" height=\"8402\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/12\/250827-Chacott_4-cut29_3685.jpg\" alt=\"\" class=\"wp-image-5521\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PICTOGRAMS<\/h2>\n\n\n\n<p>Pictograms expressing movement for the product categories \u201cZEN,\u201d \u201cMOTION,\u201d and \u201cBOOST.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1191\" height=\"567\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/10\/250808_cb_pictogram.jpg\" alt=\"\" class=\"wp-image-5436\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hand Inc. was in charge of the 2025 AW visuals for Chacott BALANCE, the sportswear brand by Chacott.With \u201cBEAU [&hellip;]<\/p>\n","protected":false},"featured_media":5411,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5410"},"works_category":[8,10],"class_list":["post-5523","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5411"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5523"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}