{"id":5527,"date":"2025-12-09T11:46:45","date_gmt":"2025-12-09T02:46:45","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5527"},"modified":"2025-12-09T11:46:46","modified_gmt":"2025-12-09T02:46:46","slug":"taisho-fellows-rebranding","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/taisho-fellows-rebranding\/","title":{"rendered":"TAISHO FELLOWS Rebranding"},"content":{"rendered":"\n<p>Hand Inc. led the rebranding for\u00a0Taisho Fellows, a group that addresses issues related to\u00a0people, the\u00a0environment, and\u00a0everyday life.<br>We developed a wide range of materials including the tagline\u00a0\u201cSolving the challenges of society.\u201d, the logo, business cards, videos, and the website.<\/p>\n\n\n\n<p>Centering on the blue\u00a0\u201cQuest Line,\u201d\u00a0which represents the group\u2019s spirit of exploration, we used illustrations and animations to create a design that intuitively communicates that this is a corporate group closely connected to daily life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TAISHO FELLOWS LOGO<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2516\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/11\/251121_taisho-fellows_web_hand-04.jpg\" alt=\"\" class=\"wp-image-5511\"\/><\/figure>\n\n\n\n<p>At the origin of everything TAISHO FELLOWS does lies a spirit of \u201cexploration.\u201d<br>The corporate green embodies the sense of \u201cpeace,\u201d \u201csafety,\u201d and \u201charmony\u201d found at the end of that exploration.<br>The logo mark is constructed from interwoven lines shaped from the initials \u201cT\u201d and \u201cF,\u201d representing an endless \u201cpath of inquiry\u201d that follows one question after another.<br>And the partially missing letters in \u201cTAISHO\u201d intentionally leave the logo in an \u201cunfinished\u201d state. This expresses an attitude of never considering completion the goal, but continuously asking,\u00a0\u201cHow can we make this better?\u201d<br>Within this logo resides TAISHO FELLOWS\u2019 unwavering commitment to lifelong exploration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TAISHO QUEST LOGO<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"2605\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/11\/251121_taisho-fellows_web_hand-05.jpg\" alt=\"\" class=\"wp-image-5512\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"1510\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/11\/251121_taisho-fellows_web_hand-06.jpg\" alt=\"\" class=\"wp-image-5513\"\/><\/figure>\n\n\n\n<p>As part of the rebranding, we designed the logo and business cards for\u00a0Taisho Quest, as well as the service logo for\u00a0TAISHO HACCP, Taisho Quest\u2019s HACCP support service.<br>The corporate blue represents\u00a0sincerity,\u00a0trust, and the idea of\u00a0\u201call of us living together on this planet.\u201d<br>The yellow symbolizes the\u00a0insight\u00a0and\u00a0light of hope\u00a0that emerges at the end of exploration.<br>The logo mark is built from the initial \u201cT,\u201d using interwoven, path-like lines to depict the never-ending \u201cjourney of inquiry.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/11\/251114_taishofellows_web04.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p><a href=\"https:\/\/taishofellows.jp\">https:\/\/taishofellows.jp<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4167\" height=\"3021\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2025\/11\/251118_taisho-quest_ard_base-layout_upload.jpg\" alt=\"\" class=\"wp-image-5510\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taisho Fellows movie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AmGudhnl2FU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hand Inc. led the rebranding for\u00a0Taisho Fellows, a group that addresses issues related to\u00a0people, the\u00a0environm [&hellip;]<\/p>\n","protected":false},"featured_media":5457,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5438"},"works_category":[10,15,16],"class_list":["post-5527","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-movie","works_category-webdesign","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5457"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5527"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}