{"id":5605,"date":"2026-05-19T19:30:20","date_gmt":"2026-05-19T10:30:20","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5605"},"modified":"2026-05-19T19:30:25","modified_gmt":"2026-05-19T10:30:25","slug":"kirin-hyoketsu-mottainai-2","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-mottainai-2\/","title":{"rendered":"KIRIN HYOKETSU mottainai"},"content":{"rendered":"\n<p>With the theme of turning \u201cMottainai!\u201d into \u201cDelicious!\u201d, KIRIN launched \u201cHyoketsu Mottainai,\u201d a chu-hi series born from Hyoketsu.<br>In conjunction with the year-round release of the first product in the series, Hamanashi, I was responsible for the overall graphic production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/05\/260129_HY_mottainai_HN_store_A1half_upload_ol.jpg\" alt=\"\" class=\"wp-image-5550\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"6165\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/05\/260514__HYMN_store_Web_up.jpg\" alt=\"\" class=\"wp-image-5551\" style=\"width:2000px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Limited-edition visuals<\/h2>\n\n\n\n<p>I was also responsible for designing various flavor visuals released under the Hyoketsu Mottainai brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/05\/260204_HY_mottainai_OI_store_A1half_upload_ol-01.jpg\" alt=\"\" class=\"wp-image-5552\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2384\" height=\"842\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/05\/260204_HY_mottainai_OI_store_A1half_upload_ol-02.jpg\" alt=\"\" class=\"wp-image-5553\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the theme of turning \u201cMottainai!\u201d into \u201cDelicious!\u201d, KIRIN launched \u201cHyoketsu Mottainai,\u201d a chu-hi series [&hellip;]<\/p>\n","protected":false},"featured_media":5549,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5548"},"works_category":[8],"class_list":["post-5605","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5549"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5605"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}