{"id":5613,"date":"2026-06-02T14:57:37","date_gmt":"2026-06-02T05:57:37","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5613"},"modified":"2026-06-02T14:57:43","modified_gmt":"2026-06-02T05:57:43","slug":"kaminii","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kaminii\/","title":{"rendered":"Kaminii"},"content":{"rendered":"\n<p>We led the rebranding of the hair care brand <strong>Kaminii<\/strong>. Grounded in a brand worldview that stays close to each individual\u2019s daily life, we developed the brand concept, <strong>\u201cOnly what is truly good for your hair.\u201d<\/strong> We oversaw the entire creative process, from package design and logo development to key visual production.<\/p>\n\n\n\n<p>For the logo and packaging, we drew inspiration from the graceful movement of flowing hair, creating a soft and approachable identity that reflects the essence of Kaminii. Through packaging structures that fit closely together and a gentle, harmonious color palette, we expressed the brand\u2019s worldview while aiming for a design that naturally stands out on retail shelves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3508\" height=\"1796\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260226_kaminii_logo.jpg\" alt=\"\" class=\"wp-image-5608\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8000\" height=\"4500\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/kv_typeB_16_9.jpg\" alt=\"\" class=\"wp-image-5609\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We led the rebranding of the hair care brand Kaminii. Grounded in a brand worldview that stays close to each i [&hellip;]<\/p>\n","protected":false},"featured_media":5611,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5607"},"works_category":[8,10],"class_list":["post-5613","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5611"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5613"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}