{"id":5695,"date":"2026-06-05T09:50:12","date_gmt":"2026-06-05T00:50:12","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5695"},"modified":"2026-06-12T19:03:29","modified_gmt":"2026-06-12T10:03:29","slug":"kirin-hyoketsu-sugar-free-cp","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-sugar-free-cp\/","title":{"rendered":"KIRIN HYOKETSU SUGAR-FREE CP"},"content":{"rendered":"\n<p>I created a campaign visual for Hyoketsu Zero Sugar, centered around the commanding presence of the can and the clarity of a crystal-clear glass. The design captures the pure transparency and sense of openness unique to a sugar-free product, while reinforcing the brand\u2019s status as the No.1 chuhai brand with a strong, iconic visual expression.<br><br><br><span class=\"sme-font-size has-medium-font-size\">OOH<\/span><br>A visually striking campaign emphasizing the brand\u2019s scale and clarity was rolled out across multiple media channels, including hanging train advertisements and digital signage at major stations throughout the Tokyo metropolitan area. The execution reinforced Hyoketsu Zero Sugar\u2019s strong market presence while conveying its clean, refreshing image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1137\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_1.jpg\" alt=\"\" class=\"wp-image-5684\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2363\" height=\"778\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_2.jpg\" alt=\"\" class=\"wp-image-5685\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1336\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_3.jpg\" alt=\"\" class=\"wp-image-5686\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2363\" height=\"1064\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_4-2.jpg\" alt=\"\" class=\"wp-image-5722\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2363\" height=\"1064\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_5-2.jpg\" alt=\"\" class=\"wp-image-5723\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2363\" height=\"778\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_6.jpg\" alt=\"\" class=\"wp-image-5689\"\/><\/figure>\n\n\n\n<p><br><br><span class=\"sme-font-size has-medium-font-size\">In-store promotional materials<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1678\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_7.jpg\" alt=\"\" class=\"wp-image-5690\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1151\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_8.jpg\" alt=\"\" class=\"wp-image-5691\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1384\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_9.jpg\" alt=\"\" class=\"wp-image-5692\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1645\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_10.jpg\" alt=\"\" class=\"wp-image-5693\"\/><\/figure>\n\n\n\n<p><br><br><span class=\"sme-font-size has-medium-font-size\">Seasonal Product Visual<\/span><br>Created in-store visuals for the brand\u2019s limited-edition products, using iconic imagery to capture and communicate the unique essence of each offering.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2385\" height=\"843\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260218_HYMA_store_A1half_upload_ol.jpg\" alt=\"\" class=\"wp-image-5666\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I created a campaign visual for Hyoketsu Zero Sugar, centered around the commanding presence of the can and th [&hellip;]<\/p>\n","protected":false},"featured_media":5654,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5644"},"works_category":[8],"class_list":["post-5695","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5654"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5695"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}