{"id":5812,"date":"2026-08-19T10:05:15","date_gmt":"2026-08-19T01:05:15","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5812"},"modified":"2026-08-19T10:05:16","modified_gmt":"2026-08-19T01:05:16","slug":"kirin-hyoketsu-renewal-2026","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-renewal-2026\/","title":{"rendered":"KIRIN HYOKETSU RENEWAL 2026"},"content":{"rendered":"\n<p>We led the graphic design for the July renewal of <strong>HYOKETSU<\/strong>.<br>Marking its 25th anniversary, HYOKETSU entered a new chapter with a refreshed look. <br>We expressed its crisp, uplifting world through an expansive blue sky and visuals of the talent freely enjoying themselves, capturing a sense of openness, release, and exhilaration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"629\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260810_HYMB_hand_web_layout_2.jpg\" alt=\"\" class=\"wp-image-5759\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260810_HYMB_hand_web_layout_3.jpg\" alt=\"\" class=\"wp-image-5760\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><br><strong>In-Store Materials<\/strong><br>We extended the key visual\u2019s refreshing blue world into the retail environment. <br>The result is a vibrant, summery visual with a strong sense of refreshment, designed to catch the eye and make people want to pick up the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"706\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260810_HYMB_hand_web_layout_4.jpg\" alt=\"\" class=\"wp-image-5761\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1998\" height=\"977\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260810_HYMB_hand_web_layout_5.jpg\" alt=\"\" class=\"wp-image-5762\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260817_HYMB_hand_web_layout_6.jpg\" alt=\"\" class=\"wp-image-5784\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1201\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260810_HYMB_hand_web_layout_7.jpg\" alt=\"\" class=\"wp-image-5764\"\/><\/figure>\n\n\n\n<p><strong>Limited-Edition Product Visuals<\/strong><br>We were also responsible for the in-store visuals for the brand\u2019s limited-edition products, creating distinctive imagery that symbolically captures the unique world of each product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4967\" height=\"1754\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260602_HYLY_store_A1harf_upload_ol.jpg\" alt=\"\" class=\"wp-image-5781\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We led the graphic design for the July renewal of HYOKETSU.Marking its 25th anniversary, HYOKETSU entered a ne [&hellip;]<\/p>\n","protected":false},"featured_media":5758,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5754"},"works_category":[8,10],"class_list":["post-5812","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5758"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5812"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}