{"id":5819,"date":"2026-08-19T12:26:51","date_gmt":"2026-08-19T03:26:51","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5819"},"modified":"2026-08-19T12:26:52","modified_gmt":"2026-08-19T03:26:52","slug":"kirin-hyoketsu-sugar-free-renewal-2026","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/kirin-hyoketsu-sugar-free-renewal-2026\/","title":{"rendered":"KIRIN HYOKETSU SUGAR-FREE RENEWAL 2026"},"content":{"rendered":"\n<p>We were responsible for the product graphics for the fully renewed <strong>HYOKETSU MUTO<\/strong>. <br>Through the two cast members\u2019 natural expressions, the bold presence of the redesigned packaging, and refreshing glass imagery, we captured the brand\u2019s bright, open, and crystal-clear world while conveying the renewed taste of the product.<\/p>\n\n\n\n<p><strong>OOH<\/strong><br>The campaign was rolled out extensively across major metropolitan hubs, including Shibuya, Shinjuku, Ikebukuro, and Yokohama. <br>With bold, high-impact visuals, the OOH brought a refreshing splash of coolness to some of the city\u2019s busiest stations during the summer season.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_01-1.jpg\" alt=\"\" class=\"wp-image-5804\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_02-1.jpg\" alt=\"\" class=\"wp-image-5798\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2800\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_03.jpg\" alt=\"\" class=\"wp-image-5808\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_04-1.jpg\" alt=\"\" class=\"wp-image-5799\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3052\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_05.jpg\" alt=\"\" class=\"wp-image-5809\"\/><\/figure>\n\n\n<div class=\"wp-block-image is-style-vertical-img\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_07-1.jpg\" alt=\"\" class=\"wp-image-5817\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_06-2.jpg\" alt=\"\" class=\"wp-image-5815\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_08-2.jpg\" alt=\"\" class=\"wp-image-5816\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5801\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_09-1.jpg\" alt=\"\" class=\"wp-image-5801\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5796\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_10-1.jpg\" alt=\"\" class=\"wp-image-5796\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_11-1.jpg\" alt=\"\" class=\"wp-image-5810\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"980\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_12-1.jpg\" alt=\"\" class=\"wp-image-5800\"\/><\/figure>\n\n\n\n<p><strong>In-Store Materials<\/strong><br>Featuring the two high-profile cast members in a bold composition, the in-store visuals emphasized HYOKETSU MUTO\u2019s confident, commanding presence. <br>As part of the full flavor lineup renewal, we also created display posters for every flavor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1380\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_13.jpg\" alt=\"\" class=\"wp-image-5806\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"706\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_14.jpg\" alt=\"\" class=\"wp-image-5795\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"961\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_15.jpg\" alt=\"\" class=\"wp-image-5797\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"961\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_16.jpg\" alt=\"\" class=\"wp-image-5805\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1100\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260818_HYMT_hand_web_17.jpg\" alt=\"\" class=\"wp-image-5803\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were responsible for the product graphics for the fully renewed HYOKETSU MUTO. Through the two cast members [&hellip;]<\/p>\n","protected":false},"featured_media":5785,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5765"},"works_category":[8,10],"class_list":["post-5819","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5785"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5819"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}