{"id":5834,"date":"2026-08-21T12:32:30","date_gmt":"2026-08-21T03:32:30","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5834"},"modified":"2026-08-21T12:35:57","modified_gmt":"2026-08-21T03:35:57","slug":"starbucks-the-star-frappucino","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/starbucks-the-star-frappucino\/","title":{"rendered":"STARBUCKS THE STAR FRAPPUCINO"},"content":{"rendered":"\n<p>We created the key visuals and a range of in-store materials for <strong>THE STAR Frappuccino<\/strong>, celebrating Starbucks Japan\u2019s 30th anniversary. <br>Each of the five flavors was given a distinct personality through rich product imagery and vibrant color, while maintaining a cohesive series identity with a sense of celebration and standout quality. <br>From the key visual to cups and other in-store touchpoints, we designed a consistent brand world that carried through to the moment customers picked up the product.<\/p>\n\n\n\n<figure class=\"wp-block-video is-style-vertical\"><video height=\"1278\" style=\"aspect-ratio: 720 \/ 1278;\" width=\"720\" controls src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260313_stb_frupp02_w720.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1645\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_message.jpg\" alt=\"\" class=\"wp-image-5682\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_KV_A.jpg\" alt=\"\" class=\"wp-image-5674\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_KV_B.jpg\" alt=\"\" class=\"wp-image-5678\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_KV_C.jpg\" alt=\"\" class=\"wp-image-5675\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_KV_D.jpg\" alt=\"\" class=\"wp-image-5679\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-vertical-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"2000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_KV_E.jpg\" alt=\"\" class=\"wp-image-5677\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1126\" data-id=\"5681\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_good_A.jpg\" alt=\"\" class=\"wp-image-5681\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1126\" data-id=\"5680\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260604_STB_good_B.jpg\" alt=\"\" class=\"wp-image-5680\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5825\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_01.jpg\" alt=\"\" class=\"wp-image-5825\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1450\" data-id=\"5828\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_03-1.jpg\" alt=\"\" class=\"wp-image-5828\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5823\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_03.jpg\" alt=\"\" class=\"wp-image-5823\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2800\" data-id=\"5827\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_04.jpg\" alt=\"\" class=\"wp-image-5827\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5826\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_05.jpg\" alt=\"\" class=\"wp-image-5826\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5822\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_06.jpg\" alt=\"\" class=\"wp-image-5822\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5821\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_07.jpg\" alt=\"\" class=\"wp-image-5821\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" data-id=\"5820\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_store_08.jpg\" alt=\"\" class=\"wp-image-5820\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We created the key visuals and a range of in-store materials for THE STAR Frappuccino, celebrating Starbucks J [&hellip;]<\/p>\n","protected":false},"featured_media":5673,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5672"},"works_category":[8,10],"class_list":["post-5834","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5673"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}