{"id":5850,"date":"2026-08-24T11:49:29","date_gmt":"2026-08-24T02:49:29","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5850"},"modified":"2026-08-24T11:49:30","modified_gmt":"2026-08-24T02:49:30","slug":"starbucks-30th","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/starbucks-30th\/","title":{"rendered":"STARBUCKS 30th"},"content":{"rendered":"\n<p>We created logos, visuals, and films for a range of initiatives celebrating\u00a0<strong>Starbucks Japan\u2019s 30th anniversary<\/strong>.<br>Building on the overarching anniversary concept, we brought out the unique purpose and character of each project while creating a cohesive brand expression that remained distinctly Starbucks throughout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WEB MOVIE<\/h2>\n\n\n\n<p>We were responsible for the art direction and production of the brand film marking the final chapter of\u00a0<strong>Starbucks Japan\u2019s 30th anniversary<\/strong>.<br>Centered on the everyday conversations and connections shared between customers and partners in stores over the past 30 years, each frame of the live-action footage was individually hand-painted.<br>By bringing the warmth of Starbucks\u2019 iconic hand-drawn chalkboards into motion, we created a handcrafted visual world designed to evoke personal memories of time spent at Starbucks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"260728 stb mov\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmKjkXnb3H8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Making<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STARBUCKS 30\u5468\u5e74\u30d6\u30e9\u30f3\u30c9\u30e0\u30fc\u30d3\u30fc Behind the Scenes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y0YWWsTB2_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">logo \/ LP<\/h2>\n\n\n\n<p>We created the\u00a0<strong>copy logo<\/strong>\u00a0that unified the series of 30th anniversary projects, as well as the landing page introducing the various anniversary initiatives.<br>The visual expression symbolically brings together Starbucks\u2019 30-year journey and its aspirations for the future into one cohesive message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"500\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260820_hand_web_starbuck_30th_CP_logo-1.jpg\" alt=\"\" class=\"wp-image-5841\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260821_30th_LP_image.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">JIMOTO Action Month<\/h2>\n\n\n\n<p>We created the logo and landing page for\u00a0<strong>JIMOTO Action Month<\/strong>, an initiative that fosters connections with local communities.<br>Embracing the diverse activities taking place across different regions, we developed a warm and approachable visual identity that conveys the growing connections between people, communities, and local action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"708\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260708_sbj_wave-3_digital_top_pc.jpg\" alt=\"\" class=\"wp-image-5836\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260821_JIMOTO_LP_image.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Youth Program<\/h2>\n\n\n\n<p>We created the logo for the\u00a0<strong>Starbucks Youth Program<\/strong>, one of the initiatives marking Starbucks Japan\u2019s 30th anniversary.<br>Inspired by the program\u2019s mission to support the challenges and potential of younger generations, the design expresses positive energy, approachability, and an open sense of possibility for the future.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"13333\" height=\"10000\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/08\/260714_sbj_youth-proglam_L_bg.jpg\" alt=\"\" class=\"wp-image-5835\" style=\"aspect-ratio:1.3333002653704025;width:543px;height:auto\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We created logos, visuals, and films for a range of initiatives celebrating\u00a0Starbucks Japan\u2019s 30th anniversary [&hellip;]<\/p>\n","protected":false},"featured_media":5839,"template":"","meta":{"_acf_changed":true,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5845"},"works_category":[8,10],"class_list":["post-5850","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-advertising","works_category-branding","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5839"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5850"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}