{"id":5957,"date":"2026-11-04T16:39:36","date_gmt":"2026-11-04T07:39:36","guid":{"rendered":"https:\/\/handdesign.jp\/?post_type=works&#038;p=5957"},"modified":"2026-11-05T12:58:53","modified_gmt":"2026-11-05T03:58:53","slug":"calbee-%e3%83%9d%e3%83%86%e3%83%88%e3%83%81%e3%83%83%e3%83%97%e3%82%b9","status":"publish","type":"works","link":"https:\/\/handdesign.jp\/en\/works\/calbee-%e3%83%9d%e3%83%86%e3%83%88%e3%83%81%e3%83%83%e3%83%97%e3%82%b9\/","title":{"rendered":"Calbee Potato Chips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To celebrate the 50th anniversary of Calbee Potato Chips, we were responsible for redesigning the packaging and creating the designs for commemorative events.The redesign brought a cohesive visual identity to the entire Calbee Potato Chips brand, including product variations such as \u201cSuper Thin Cut\u201d and \u201cExtra Thick Cut.\u201dThe new packaging features \u201cCalbeeWay,\u201d a ribbon-like visual that extends from the potato chips, symbolizing a path stretching into the future.\u201cCalbeeWay\u201d embodies the hope that, as Calbee Potato Chips celebrates its 50th anniversary, its journey will continue to unfold into the future.The renewed design has been rolled out across a wide range of products within the Calbee Potato Chips brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4960\" height=\"3507\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_basic_01.jpg\" alt=\"\" class=\"wp-image-5944\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_atsugiri_01.jpg\" alt=\"\" class=\"wp-image-5945\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_usugiri_01.jpg\" alt=\"\" class=\"wp-image-5946\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/2610013_Lsize.jpg\" alt=\"\" class=\"wp-image-5947\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_bigbag-1.jpg\" alt=\"\" class=\"wp-image-5950\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_S-big-1.jpg\" alt=\"\" class=\"wp-image-5951\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261013_basic2.jpg\" alt=\"\" class=\"wp-image-5954\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_kikan.jpg\" alt=\"\" class=\"wp-image-5955\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_W.jpg\" alt=\"\" class=\"wp-image-5952\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261009_calbee_area.jpg\" alt=\"\" class=\"wp-image-5953\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261013_shirokuro.jpg\" alt=\"\" class=\"wp-image-5956\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4133\" height=\"2923\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/261105_10.jpg\" alt=\"\" class=\"wp-image-5961\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"6124\" height=\"3444\" src=\"https:\/\/handdesign.jp\/wp\/wp-content\/uploads\/2026\/06\/260603_calbee_pkg_all.jpg\" alt=\"\" class=\"wp-image-5651\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the 50th anniversary of Calbee Potato Chips, we were responsible for redesigning the packaging an [&hellip;]<\/p>\n","protected":false},"featured_media":5942,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/handdesign.jp\/?post_type=works&p=5646"},"works_category":[10],"class_list":["post-5957","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","en-US"],"acf":{"year":"2026","description-jp":"","description-en":"","thumb-image":"","gallery-images":false,"works-web":"","works-web-url":"","gallery-movies":false,"credit":""},"_links":{"self":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works\/5957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media\/5942"}],"wp:attachment":[{"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/media?parent=5957"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/handdesign.jp\/wp-json\/wp\/v2\/works_category?post=5957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}