STARBUCKS 30th

We created logos, visuals, and films for a range of initiatives celebrating Starbucks Japan’s 30th anniversary.
Building on the overarching anniversary concept, we brought out the unique purpose and character of each project while creating a cohesive brand expression that remained distinctly Starbucks throughout.

WEB MOVIE

We were responsible for the art direction and production of the brand film marking the final chapter of Starbucks Japan’s 30th anniversary.
Centered on the everyday conversations and connections shared between customers and partners in stores over the past 30 years, each frame of the live-action footage was individually hand-painted.
By bringing the warmth of Starbucks’ iconic hand-drawn chalkboards into motion, we created a handcrafted visual world designed to evoke personal memories of time spent at Starbucks.

Making

logo / LP

We created the copy logo that unified the series of 30th anniversary projects, as well as the landing page introducing the various anniversary initiatives.
The visual expression symbolically brings together Starbucks’ 30-year journey and its aspirations for the future into one cohesive message.

JIMOTO Action Month

We created the logo and landing page for JIMOTO Action Month, an initiative that fosters connections with local communities.
Embracing the diverse activities taking place across different regions, we developed a warm and approachable visual identity that conveys the growing connections between people, communities, and local action.

Youth Program

We created the logo for the Starbucks Youth Program, one of the initiatives marking Starbucks Japan’s 30th anniversary.
Inspired by the program’s mission to support the challenges and potential of younger generations, the design expresses positive energy, approachability, and an open sense of possibility for the future.

Creative Director : SHINYA NAKAJIMA
Art Director : HIDETO YAGI
Designer : YUICHIRO SHINOMURA
Producer : NORIKO IKEGUCHI