CHACOTT BALANCE

Hand Inc. was in charge of the 2025 AW visuals for Chacott BALANCE, the sportswear brand by Chacott.
With “BEAUTY IN MOTION” as the main theme, the visuals express feminine beauty within strength through dynamic, fluid poses and colorful flowing fabrics.
Additionally, Hand Inc. designed pictograms used in stores to indicate product categories and levels of support.

PICTOGRAMS

Pictograms expressing movement for the product categories “ZEN,” “MOTION,” and “BOOST.”

Art Director : Hideto Yagi
Designer : Hideto Yagi / Yuichiro Shinomura
Photographer : Hajime Watanabe
Stylist : Yuma Tagawa