KIRIN HYOKETSU RENEWAL 2025

Created a campaign graphic for Hyoketsu in July.
It expressed a refreshing, liberating world of Hyoketsu—clear, free, and uplifting—basking in light.

OOH

Rolled out multiple OOH placements, mainly in Shibuya.
The visuals, embodying Hyoketsu’s signature (refreshing) and pleasant atmosphere, brightened up the hot summer city streets.

Ice Magic – Event Visuals

At MEDIA DEPARTMENT TOKYO in Shibuya—where the OOH campaign came to life—we hosted an immersive “Ice Magic” event, offering visitors an unexpected and playful Hyoketsu texture experience.
I led the visual direction for the event, from the key visual to the full visual expression.

In-store Tools

Limited-edition Product Visuals

Crafted in-store visuals for the brand’s limited-edition releases — each one capturing its own distinct universe in a bold, iconic way.

Creative Director : Shintaro Suzuki
Art Director : Hideto Yagi
Designer : Kotone Higuchi
Photographer : Yoshihito Sasaguchi / Hikaru Kobayashi