Hand supervised branding for KAO ines, new KAO luxury scalp care series, handling everything from creative direction to commercial video production. We steered clear of the existing tone and manner commonly used for KAO toiletry products, instead generating an integrated luxury and functional worldview more in line with cosmetics, designing the website, catalog, and in-store tools. KAO ines won first place in the hair care division in the 2020 Best Cosmetics awards.