STARBUCKS THE STAR FRAPPUCINO

We created the key visuals and a range of in-store materials for THE STAR Frappuccino, celebrating Starbucks Japan’s 30th anniversary.
Each of the five flavors was given a distinct personality through rich product imagery and vibrant color, while maintaining a cohesive series identity with a sense of celebration and standout quality.
From the key visual to cups and other in-store touchpoints, we designed a consistent brand world that carried through to the moment customers picked up the product.

Art Director : HIDETO YAGI
Designer : HIDETO YAGI / YUICHIRO SHINOMURA
Producer : NORIKO IKEGUCHI
Photographer : ERI HOSOMI