KIRIN HYOKETSU SUGAR-FREE RENEWAL 2026

We were responsible for the product graphics for the fully renewed HYOKETSU MUTO.
Through the two cast members’ natural expressions, the bold presence of the redesigned packaging, and refreshing glass imagery, we captured the brand’s bright, open, and crystal-clear world while conveying the renewed taste of the product.

OOH
The campaign was rolled out extensively across major metropolitan hubs, including Shibuya, Shinjuku, Ikebukuro, and Yokohama.
With bold, high-impact visuals, the OOH brought a refreshing splash of coolness to some of the city’s busiest stations during the summer season.

In-Store Materials
Featuring the two high-profile cast members in a bold composition, the in-store visuals emphasized HYOKETSU MUTO’s confident, commanding presence.
As part of the full flavor lineup renewal, we also created display posters for every flavor.

CD : SHINTARO SUZUKI
AD : HIDETO YAGI
D : KOTONE HIGUCHI
PH : MASAHIRO SHODA