We oversaw art direction for promotion of Otsuka Pharmaceutical’s “BODY MAINTÉ” —a conditioning drink that strengthens and protects the body. To emphasize green as the brand color, all graphic designs focused on the dual colors of spring green and black. Koki, a Europe-based model, was photographed in Brussels. Kazumi Kurigami was commissioned to shoot black-and -white, documentary-style photographs for outdoor ads. Hio Miyazawa took over the project from the third year, promoting powerful messaging that reflected a shift in the marketing target towards businessmen.

CD : Takuya Isojima
C : Takuya Isojima
PH : Yoshihito Sasaguchi, Kazumi Kurigami