OTSUKA PHARMACEUTICAL BODY MAINTE

We oversaw art direction for promotion of Otsuka Pharmaceutical’s “BODY MAINTÉ” —a conditioning drink that strengthens and protects the body. To emphasize green as the brand color, all graphic designs focused on the dual colors of spring green and black. Koki, a Europe-based model, was photographed in Brussels. Kazumi Kurigami was commissioned to shoot black-and -white, documentary-style photographs for outdoor ads.

CD, C : Takuya Isojima
AD : Hideto Yagi
D : Yuichiro Shinomura, Risa Yoshida, Ryoko Yamada
PH : Kazumi Kurigami