Calbee Potato Chips

To celebrate the 50th anniversary of Calbee Potato Chips, we were responsible for redesigning the packaging and creating the designs for commemorative events.The redesign brought a cohesive visual identity to the entire Calbee Potato Chips brand, including product variations such as “Super Thin Cut” and “Extra Thick Cut.”The new packaging features “CalbeeWay,” a ribbon-like visual that extends from the potato chips, symbolizing a path stretching into the future.“CalbeeWay” embodies the hope that, as Calbee Potato Chips celebrates its 50th anniversary, its journey will continue to unfold into the future.The renewed design has been rolled out across a wide range of products within the Calbee Potato Chips brand.