KIRIN HYOKETSU SUGAR-FREE

Hand oversaw art direction from day one of Kirin Hyoketsu’s sugar-free version. We cast Issei Takahashi in the campaign, emphasizing the clear and refreshing sensation of this alcoholic beverage. We also directed the first Hyoketsu Muto television commercial. To boost consumption in eateries and bars, we created key visuals to promote the Hyoketsu experience.

PL&C : Shintaro Suzuki, Fumi Anan
PH : Masahiro Shoda