KIRIN HYOKETSU mottainai

With the theme of turning “Mottainai!” into “Delicious!”, KIRIN launched “Hyoketsu Mottainai,” a chu-hi series born from Hyoketsu.
In conjunction with the year-round release of the first product in the series, Hamanashi, I was responsible for the overall graphic production.

Limited-edition visuals

I was also responsible for designing various flavor visuals released under the Hyoketsu Mottainai brand.