KIRIN HYOKETSU SUGAR-FREE CP

I created a campaign visual for Hyoketsu Zero Sugar, centered around the commanding presence of the can and the clarity of a crystal-clear glass. The design captures the pure transparency and sense of openness unique to a sugar-free product, while reinforcing the brand’s status as the No.1 chuhai brand with a strong, iconic visual expression.


OOH
A visually striking campaign emphasizing the brand’s scale and clarity was rolled out across multiple media channels, including hanging train advertisements and digital signage at major stations throughout the Tokyo metropolitan area. The execution reinforced Hyoketsu Zero Sugar’s strong market presence while conveying its clean, refreshing image.

In-store promotional materials

Seasonal Product Visual
Created in-store visuals for the brand’s limited-edition products, using iconic imagery to capture and communicate the unique essence of each offering.

CD : SHINTARO SUZUKI
AD : HIDETO YAGI
D : KOTONE HIGUCHI
PH : MASAHIRO SHODA