UNIQLO KANDO PANTS

Hand supervised art direction for Uniqlo’s Comfort Smart Wear, a series focusing on comfortable business garments. Kando Pants ads captured a ballet dancer in motion, emphasizing the clothing’s lightness and flexibility. Smart Wear ads expressed comfort in varied lifestyle scenes. We also directed Smart Wear videos for social media.

CD : Shinji Uchida
C&PL: Daisuke Sato
AD : Hideto Yagi
PH : Takeshi Hanzawa, Ty Milford