Hand oversaw the rebranding of Chacott Daikanyama to reflect the store’s headquarter relocation to the posh Daikanyama area. Kashiyama Daikanyama’s dual mountain emblem was fused with the Chacott name and further expanded in the pink brand color to create in-store patterned motifs. We were additionally commissioned to rebrand the top-floor restaurant and ground-floor café (Coteau). Establishing orange as the interior brand color, we designed a wide range of features, from the menu to packaging.

PH : Takashi Suzuki