EGAO KUROZU PACKAGE

Hand was entrusted with the rebranding of EGAO, Japan’s bestselling black vinegar series. We rejuvenated the brand with a symbolic design, using color and illustration to reflect the unique product name (meaning “smile”) and each ingredient to target a wider range of age groups, from the elderly to the young, while elevating attention on the e-commerce site.

C : Yoshio Takahashi, Takehide Takashina
PH : Takashi Suzuki