We supervised branding for the Sony Life Hoken Seisakujo, an interactive life insurance store staffed by Sony financial life planners. The design was envisioned to reflect a unit of uniquely combined products to suit the needs of each life stage. A wise-looking advisor icon was incorporated into all typography to highlight the availability of knowledgeable life planners throughout the store. We designed all the project’s related tools, including the opening CI video, business cards, envelopes, and leaflets. The illustrations were devised to indicate that that life planners were also available for online consultations.

CD&PL&C : Yosuke Yamagami