Kaminii

We led the rebranding of the hair care brand Kaminii. Grounded in a brand worldview that stays close to each individual’s daily life, we developed the brand concept, “Only what is truly good for your hair.” We oversaw the entire creative process, from package design and logo development to key visual production.

For the logo and packaging, we drew inspiration from the graceful movement of flowing hair, creating a soft and approachable identity that reflects the essence of Kaminii. Through packaging structures that fit closely together and a gentle, harmonious color palette, we expressed the brand’s worldview while aiming for a design that naturally stands out on retail shelves.