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KIRIN HAKKO LEMON SOUR

Hand provided art direction for Hakko Lemon Sour, an alcoholic beverage meticulously crafted from fermented lemons. We directed numerous projects, including key visuals, storefront design, and videos conveying the cocktail’s delicious flavor. The brand launch featured an overall gradation from yellow to orange to heighten in-store product visibility, suggesting deep fermentation while creating a natural atmosphere.

CD : Makoto Shinohara
PL&C : Naoki Hayasaka, Mai Miura
PH : Shinichi Masumoto, Keisuke Minoda