KIRIN HYOKETSU RENEWAL 2026

We led the graphic design for the July renewal of HYOKETSU.
Marking its 25th anniversary, HYOKETSU entered a new chapter with a refreshed look.
We expressed its crisp, uplifting world through an expansive blue sky and visuals of the talent freely enjoying themselves, capturing a sense of openness, release, and exhilaration.

In-Store Materials
We extended the key visual’s refreshing blue world into the retail environment.
The result is a vibrant, summery visual with a strong sense of refreshment, designed to catch the eye and make people want to pick up the product.

Limited-Edition Product Visuals
We were also responsible for the in-store visuals for the brand’s limited-edition products, creating distinctive imagery that symbolically captures the unique world of each product.

Creative Director : SHINTARO SUZUKI
Art Director : HIDETO YAGI
Designer : KOTONE HIGUCHI
Photographer : GION