ONWARD ADVANCED DOWN SYSTEM

Hand oversaw the branding for Onward’s proprietary groundbreaking “Advanced Down System.” This total brand management included creative direction, CI and event planning, video production, and graphic art direction. We integrated the three elements of the ADS concept—Tech, Talent, and Mixability—into a design based on the sublime ratios of the golden triangle. The triangle elements were used in every aspect of the branding, from the logo to videos.

CD&AD : Hideto Yagi
PL : Seri Takishima
C : Dai Hirose, Momoka Fukuyado
AD : Junya Nagai, Natsuki Tomoda
PH : Takaki Kumada, Shinya Murai