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Hideto YagiHideto Yagi

Art Director / Artist

1975 Born in Saitama
2001 Graduation Tama Art University
2001 Join MacCann Erickson
2006 Join Dentsu
2018 Independent

He graduated from the Tama Art University, and started his career in advertising at McCann Erickson Japan. He worked on both domestic and global accounts such as Microsoft Office, Microsoft Xbox, Johnson & Johnson, and Panasonic. He then joined Dentsu in 2006, as art director and graphic designer, and expanded his playing field while working for clients including Uniqlo, Honda, Fuji Film, Kirin, and Nestlé. I enlarge the work front from company branding, production of the logo mark, a plan of TVCM more now in 2022.
Besides his day-to-day work, he finds the time to work on his own artwork that involves paper craft, pencil drawings, and paintings. He often collaborates with clients to create art in the form of advertising. His exhibition for the cutter brand Olfa titled Cutter Art of Olfa was highly acclaimed. In 2012, he drew a series of exquisite and intense illustrations for an ad campaign by the stationery brand Staedtler, and put together another well-received exhibition which traveled to multiple locations in Japan.
In 2017, he organized a large-scale exhibition at SRIRAL gallery in Omotesando.
He started his solo exhibition in New York from 2018-nowadays. He established studio in New york Brooklyn from 2022. Many art pieces are sold to companies and collectors.

Award

JAGDA New Generation Awards
Tokyo ADC Awards 2009 / 2012
NYADC Silver 2010 / 2013 / Gold 2018
ADFEST Design Awards Grand Prix 2011
Cannes Lions Design Awards Gold 2013 / Silver 2011
Spikes Asia Print Craft Awards Gold 2013
London International Award Gold 2011
Ad Stars Award Gland Prix 2013
ONE SHOW Design Award Gold 2016 / 2018
D&AD Craft & Advertising Award Wood Pencil 2016 / Silver Pencil 2018

Judge

Cannes Lions 2014 Design category
CLIO 2014 Design category
Adfest 2013 Design / Print craft category
NYADC 2014 Design category
Turner Awards 2014 2015
D&AD Craft&Advertising category

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